MISTERDESIGN

MISTERDESIGN

retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity

MisterDesign

MisterDesign

MisterDesign

MisterDesign

MisterDesign

RETAIL SHOWROOM
2000M2
THE NETHERLANDS

RETAIL SHOWROOM
2000M2
THE NETHERLANDS

RETAIL SHOWROOM
2000M2
THE NETHERLANDS

RETAIL SHOWROOM
2000M2
THE NETHERLANDS

RETAIL SHOWROOM
2000M2
THE NETHERLANDS

Manufacturing versus Craft. Can these age old rivals be friends? A former Ford factory becomes a haven for furniture design and craftsmanship.

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Manufacturing versus Craft. Can these age old rivals be friends? A former Ford factory becomes a haven for furniture design and craftsmanship.

______

Manufacturing versus Craft. Can these age old rivals be friends? A former Ford factory becomes a haven for furniture design and craftsmanship.

Manufacturing versus Craft. Can these age old rivals be friends? A former Ford factory becomes a haven for furniture design and craftsmanship.

Manufacturing versus Craft. Can these age old rivals be friends? A former Ford factory becomes a haven for furniture design and craftsmanship.

Meet MisterDesign, a local and growing retailer of high-end furniture and lighting brands who was rapidly outgrowing their 2 existing stores on the high street. They had a desire to expand their reach further into Europe and to use their brand to educate consumers about the craftsmanship behind the products they offer.

The vast high ceilings and labyrinth of hidden rooms made it an unlikely space for a retailer who currently had stores no larger than 50m2. But hey, this was a kickass dream client with big ambitions.

Our approach was to examine and represent the conflicting themes of manufacturing and craftsmanship that have co-existed throughout history. “MisterDesign showcases many iconic furniture brands that we all know and love. But we wanted to position MisterDesign as their own unique brand; a filter through which the brands they represent can be further elevated. This filter focuses on the craft and the process behind the products. In a world of fakes and inauthentic design, we wanted to reconnect consumers with the innovation, context and thus the value of the original pieces.”


Meet MisterDesign, a local and growing retailer of high-end furniture and lighting brands who was rapidly outgrowing their 2 existing stores on the high street. They had a desire to expand their reach further into Europe and to use their brand to educate consumers about the craftsmanship behind the products they offer.

The vast high ceilings and labyrinth of hidden rooms made it an unlikely space for a retailer who currently had stores no larger than 50m2. But hey, this was a kickass dream client with big ambitions.

Our approach was to examine and represent the conflicting themes of manufacturing and craftsmanship that have co-existed throughout history. “MisterDesign showcases many iconic furniture brands that we all know and love. But we wanted to position MisterDesign as their own unique brand; a filter through which the brands they represent can be further elevated. This filter focuses on the craft and the process behind the products. In a world of fakes and inauthentic design, we wanted to reconnect consumers with the innovation, context and thus the value of the original pieces.”

 

Meet MisterDesign, a local and growing retailer of high-end furniture and lighting brands who was rapidly outgrowing their 2 existing stores on the high street. They had a desire to expand their reach further into Europe and to use their brand to educate consumers about the craftsmanship behind the products they offer.

The vast high ceilings and labyrinth of hidden rooms made it an unlikely space for a retailer who currently had stores no larger than 50m2. But hey, this was a kickass dream client with big ambitions.

Our approach was to examine and represent the conflicting themes of manufacturing and craftsmanship that have co-existed throughout history. “MisterDesign showcases many iconic furniture brands that we all know and love. But we wanted to position MisterDesign as their own unique brand; a filter through which the brands they represent can be further elevated. This filter focuses on the craft and the process behind the products. In a world of fakes and inauthentic design, we wanted to reconnect consumers with the innovation, context and thus the value of the original pieces.”

Meet MisterDesign, a local and growing retailer of high-end furniture and lighting brands who was rapidly outgrowing their 2 existing stores on the high street. They had a desire to expand their reach further into Europe and to use their brand to educate consumers about the craftsmanship behind the products they offer.

The vast high ceilings and labyrinth of hidden rooms made it an unlikely space for a retailer who currently had stores no larger than 50m2. But hey, this was a kickass dream client with big ambitions.

Our approach was to examine and represent the conflicting themes of manufacturing and craftsmanship that have co-existed throughout history. “MisterDesign showcases many iconic furniture brands that we all know and love. But we wanted to position MisterDesign as their own unique brand; a filter through which the brands they represent can be further elevated. This filter focuses on the craft and the process behind the products. In a world of fakes and inauthentic design, we wanted to reconnect consumers with the innovation, context and thus the value of the original pieces.”

Meet MisterDesign, a local and growing retailer of high-end furniture and lighting brands who was rapidly outgrowing their 2 existing stores on the high street. They had a desire to expand their reach further into Europe and to use their brand to educate consumers about the craftsmanship behind the products they offer.

The vast high ceilings and labyrinth of hidden rooms made it an unlikely space for a retailer who currently had stores no larger than 50m2. But hey, this was a kickass dream client with big ambitions.

Our approach was to examine and represent the conflicting themes of manufacturing and craftsmanship that have co-existed throughout history. “MisterDesign showcases many iconic furniture brands that we all know and love. But we wanted to position MisterDesign as their own unique brand; a filter through which the brands they represent can be further elevated. This filter focuses on the craft and the process behind the products. In a world of fakes and inauthentic design, we wanted to reconnect consumers with the innovation, context and thus the value of the original pieces.”


retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity

The innovation platform

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As the interior space was so large and open, they started by developing a systematic and intuitive way that customers could navigate the with ease. “We needed to create a system as simple as a production line.”  This was answered with  the “innovation platform”. Functionally speaking, it is a way to break up the space and lure people into the world of craft. It teaches consumers about the products on display and then allows them to continue through the building, appreciating the furniture with this new knowledge.

The innovation platform is an impressive 25 metre long raised joinery piece that cuts the space into 3 parts. Its curved oak veneer walls and plywood shelves evoke a feeling of heritage as they resonate designers like Eames and Thonet’s moulded ply and bent wood technology. The platform walls are mounted with steel shelving displaying the furniture pieces that have changed the shape of design through time. 


The innovation platform

_____

As the interior space was so large and open, we started by developing a systematic and intuitive way that customers could navigate the with ease. “We needed to create a system as simple as a production line.”  This was answered with  the “innovation platform”. Functionally speaking, it is a way to break up the space and lure people into the world of craft. It teaches consumers about the products on display and then allows them to continue through the building, appreciating the furniture with this new knowledge.

The innovation platform is an impressive 25 metre long raised joinery piece that cuts the space into 3 parts. Its curved oak veneer walls and plywood shelves evoke a feeling of heritage as they resonate designers like Eames and Thonet’s moulded ply and bent wood technology. The platform walls are mounted with steel shelving displaying the furniture pieces that have changed the shape of design through time.

The innovation platform

_____

As the interior space was so large and open, we started by developing a systematic and intuitive way that customers could navigate the with ease. “We needed to create a system as simple as a production line.”  This was answered with  the “innovation platform”. Functionally speaking, it is a way to break up the space and lure people into the world of craft. It teaches consumers about the products on display and then allows them to continue through the building, appreciating the furniture with this new knowledge.

The innovation platform is an impressive 25 metre long raised joinery piece that cuts the space into 3 parts. Its curved oak veneer walls and plywood shelves evoke a feeling of heritage as they resonate designers like Eames and Thonet’s moulded ply and bent wood technology. The platform walls are mounted with steel shelving displaying the furniture pieces that have changed the shape of design through time. 

The innovation platform

_____

As the interior space was so large and open, we started by developing a systematic and intuitive way that customers could navigate the with ease. “We needed to create a system as simple as a production line.”  This was answered with  the “innovation platform”. Functionally speaking, it is a way to break up the space and lure people into the world of craft. It teaches consumers about the products on display and then allows them to continue through the building, appreciating the furniture with this new knowledge.

The innovation platform is an impressive 25 metre long raised joinery piece that cuts the space into 3 parts. Its curved oak veneer walls and plywood shelves evoke a feeling of heritage as they resonate designers like Eames and Thonet’s moulded ply and bent wood technology. The platform walls are mounted with steel shelving displaying the furniture pieces that have changed the shape of design through time. 


The innovation platform

As the interior space was so large and open, they started by developing a systematic and intuitive way that customers could navigate the with ease. “We needed to create a system as simple as a production line.”  This was answered with  the “innovation platform”. Functionally speaking, it is a way to break up the space and lure people into the world of craft. It teaches consumers about the products on display and then allows them to continue through the building, appreciating the furniture with this new knowledge.

The innovation platform is an impressive 25 metre long raised joinery piece that cuts the space into 3 parts. Its curved oak veneer walls and plywood shelves evoke a feeling of heritage as they resonate designers like Eames and Thonet’s moulded ply and bent wood technology. The platform walls are mounted with steel shelving displaying the furniture pieces that have changed the shape of design through time. 

 

 

The journey continues off the platform into a series of surrounding display spaces that are defined by the original grid architecture of the building. Each has an intimate furniture setting, spectacularly framed by 6 metre high semi sheer Kvadrat curtains that are suspended from the original ceiling structure. In these living rooms, visitors can see the pieces come to life in diverse everyday contexts and understand the beauty behind what they see.

 

 

The journey continues off the platform into a series of surrounding display spaces that are defined by the original grid architecture of the building. Each has an intimate furniture setting, spectacularly framed by 6 metre high semi sheer Kvadrat curtains that are suspended from the original ceiling structure. In these living rooms, visitors can see the pieces come to life in diverse everyday contexts and understand the beauty behind what they see.

 

 

The journey continues off the platform into a series of surrounding display spaces that are defined by the original grid architecture of the building. Each has an intimate furniture setting, spectacularly framed by 6 metre high semi sheer Kvadrat curtains that are suspended from the original ceiling structure. In these living rooms, visitors can see the pieces come to life in diverse everyday contexts and understand the beauty behind what they see.

The journey continues off the platform into a series of surrounding display spaces that are defined by the original grid architecture of the building. Each has an intimate furniture setting, spectacularly framed by 6 metre high semi sheer Kvadrat curtains that are suspended from the original ceiling structure. In these living rooms, visitors can see the pieces come to life in diverse everyday contexts and understand the beauty behind what they see.

The journey continues off the platform into a series of surrounding display spaces that are defined by the original grid architecture of the building. Each has an intimate furniture setting, spectacularly framed by 6 metre high semi sheer Kvadrat curtains that are suspended from the original ceiling structure. In these living rooms, visitors can see the pieces come to life in diverse everyday contexts and understand the beauty behind what they see.

retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity

There are three integrated moments on the platform for brand activation and storytelling. Brands from Carl Hansen to Vitra to the very contemporary Moooi have the opportunity to take these spaces over for a new product launch, an innovation, or a product anniversary.

Three storytelling panels, featuring visual merchandising and digital display tools, provide an activation space for brands to launch new products or educate customers about the brand.

There are three integrated moments on the platform for brand activation and storytelling. Brands from Carl Hansen to Vitra to the very contemporary Moooi have the opportunity to take these spaces over for a new product launch, an innovation, or a product anniversary.

There are three integrated moments on the platform for brand activation and storytelling. Brands from Carl Hansen to Vitra to the very contemporary Moooi have the opportunity to take these spaces over for a new product launch, an innovation, or a product anniversary.

retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity

Photography by Nina van Ewijk.

Photography by Nina van Ewijk.

GRAPHIC IDENTITY

GRAPHIC IDENTITY

Graphic identity

Graphic identity

Graphic identity

A strong visual graphic identity goes hand in hand with the interior concept. We developed a unique brand language, including typography, logo, menu and signage design in collaboration with Lena Dischinger.

A strong visual graphic identity goeshand in hand with the interior concept. We developed a unique brand language, including typography, logo, menu and signage design in collaboration with Lena Dischinger.

A strong visual graphic identity goeshand in hand with the interior concept. We developed a unique brand language, including typography, logo, menu and signage design in collaboration with Lena Dischinger.

A strong visual graphic identity goeshand in hand with the interior concept. We developed a unique brand language, including typography, logo, menu and signage design in collaboration with Lena Dischinger.

A strong visual graphic identity goeshand in hand with the interior concept. We developed a unique brand language, including typography, logo, menu and signage design in collaboration with Lena Dischinger.

branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity
branding design retail design furniture store studio 34 south interior design retail experience interior architecture showroom branding visual identity

More projects

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- In construction -Rozengracht Penthouse - Multi residential

- In construction -Watergrafsmeer Residential

 

 

 

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